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| Ten principles of climate change communication |
Successful communication of climate change needs to be tangible, relevant and tailored to its audience, according to new research. The study established 10 key principles for effective communication using a brainstorming exercise between scientists and local government.
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| Extinct animals are quickly forgotten: the baiji and shifting baselines |
What applies about perceptions of the environment between generations also applies between decision-makers removed (physically or emotionally) from the environment about which they are making decisions. People are surely aware of the poor ecological conditions of the area, even if mainly through health impacts and reduction of other ecological services directly impacting livelihoods. An important part of awareness campaigns is to inform and remind people about earlier ecological conditions and the benefits this brought, and potentially could bring again with sustained and committed conservation and restoration. Sadly, for the Yangtze river ecosystem, it is difficult to see much hope for its future survival as a functioning ecological system. Even now, the proposal for the Xiaonanhai dam threatens the last refuge of the remaining intact freshwater fauna of the area. There have been, I suppose encouragingly, more and publicized protests about this dam. Let’s see what happens, Spike
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